GivBux Inc. (OTC: GBUX), known for its Super App and charitable giving platform, has taken a significant step towards diversifying its financial services by finalizing a Share Exchange Agreement to acquire 100% of Charter House Financial AU. This acquisition, expected to close by July 13, 2025, signifies a strategic pivot for GivBux towards gold-backed financial services. The move leverages Charter House’s established asset-backed infrastructure and global networks, aiming to merge the stability of precious metals with the convenience of digital payments through the GivBux app.
The collaboration between GivBux and Charter House is poised to introduce innovative financial products that could redefine how consumers and investors interact with gold in the digital age. Anthony Capazze, founder of Charter House and a seasoned expert in gold markets and finance, has projected that this venture could achieve up to $200 million in revenue in its first full year of operation. This optimistic forecast underscores the potential impact of combining GivBux’s digital platform with Charter House’s gold-backed financial services.
In light of this strategic shift, GivBux has decided to cancel previously announced deals, including a $39 million acquisition of VitorganAmerica.shop and another strategic investment. The company cited due diligence and funding issues as the reasons for these cancellations, indicating a clear refocusing of its business priorities towards the gold-backed fintech sector.
This acquisition and the subsequent strategic realignment highlight GivBux’s commitment to innovation in the fintech space, particularly in integrating traditional assets like gold with modern digital payment systems. The potential for significant revenue generation and the expansion of GivBux’s service offerings could have far-reaching implications for the fintech industry, offering consumers new ways to invest in and transact with gold. As the deal moves towards closure, the financial and tech communities will be watching closely to see how this partnership transforms the landscape of gold-backed digital payments.
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